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Things You Can Only Do with the Smallest Phone

Have you ever felt uncomfortable texting while at the dinner table? You have probably experienced an excruciatingly long and boring dinner where all you want to do is text a friend. However, you also probably (well, maybe) resisted the urge to text under the table, so you wouldn’t be rude to the others around you. Well, discreetly texting is made easy with the modu T. With such a small phone, it is easy to hide your phone under table. You do not have to worry about being impolite – just type away and fear no more. This is one of many things that you can do only with the all-new modu T!

As you may know by now, the modu T was recently recognized as the lightest touch phone by Guinness World Records™. For any strenuous activity, the modu T is the phone to have. When hiking and skiing, you want to be as lightweight as possible. There’s no point in wasting any energy by carrying a heavy phone.

Being so light isn’t the only reason that a phone like this is easy to carry around. At 76 x 46.5 x 11 millimeters, the modu T is tiny. Guys always want more space in their pockets. With such a small phone, you can always fit that pack of gum. Moreover, girls hate having to carry large handbags or purses. The only necessary items in a pocketbook are a little money and a cell phone. With a phone as small as the modu T, you can carry your phone in your change purse. Say goodbye to the days of schlepping with a big bag!

A phone this small and this light has another obvious use: long toss. I have always wanted to throw a ball 100 meters, but could never find a ball that would go that far. Well, the modu T makes my dream possible and can make all of yours a reality. As the most versatile phone, the modu T can do just about anything you want it to.

What else can you do with the world’s lightest touch phone? Check out our Facebook page and share your thoughts.

modu T prespective


Did You Know World Records are Kept for Mobile Phones?

Perhaps by now you’ve heard about the modu T, recognized as the lightest touch phone by Guinness World Records™. But you may not know that there are many other mobile-phone records, too.

The world’s largest functioning mobile phone, created by Cricket Communications, measured 4.57 x 3.42 x .74 meters. In contrast, the modu T is only 76 x 46.5 x 11 millimeters (yes, millimeters). Can you imagine carrying the Cricket Communications phone? Instead of struggling to hold that monster, you could simply slip the modu T into the specially designed super-light armband and instantly turn it into your exercise companion.Everest_kalapatthar_crop

Being able to sportify your modu T phone may come in handy during your workout session, while jogging at the park or while riding your bike. The record for the highest phone call is 8,848 meters at the peak of a Himalayas mountain. To put that height into perspective, it’s the equivalent of more than 1,164, 210 modu Ts stacked on top of one another. If you’re planning to climb that high and break the record, you should definitely be carrying the world’s lightest phone.

The modu T manages to be the most versatile phone because of its size, variety of functions and applications. The modu T, however, does not have a platinum home button with a 7.4 carat pink diamond, an antenna band made of rose gold and adorned with 100 carats of flawless diamonds, or a logo formed with 53 more diamonds. That’s the world’s most expensive phone at $8 million, made by Stuart Hughes. Fortunately, the modu T will not match that price tag either.

I don’t know who would want the largest functioning phone, to make the highest phone call or have the most expensive phone; none of these characteristics are very practical. The lightest touch phone, on the other hand, is useful with its various applications and functions. Stay tuned to learn more about why the all-new modu T is the phone for you.


India welcomes the modu T

Hello India. Meet modu T, a 3.5G touch phone awarded a Guinness World Records™ for being the lightest touch phone in the world. Micromax has partnered with modu to launch the modu T model in India. The phone will be co-branded and customized with Micromax, the first service provider in the world to offer the record holder.

Yesterday, modu and Micromax announced an exclusive partnership to launch the modu T in India. According to the quarter ending March 31, 2010, Micromax is the largest Indian mobile handset company in terms of shipped units. The service provider also sold the third most handsets in India during that quarter.

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Vikas Jain, the Business Director at Micromax is very excited about being able to offer the unique modu T: "Innovation has been a driver for Micromax success in India and we believe that by bringing the modu T phone to India, we are targeting ‘the aspirational’ segment of Indian consumers, which are the early adopters of technology and also the gadget passionate community."

In addition to the Indian consumers’ appreciation of innovation, the versatility of the modu T is expected to bring about success for the phone. Jain comments: “The fy devices provide an enhanced ecosystem, with multiple new functions added to the phone to enable users the freedom to choose, to change and to express themselves."

The modu T phone will be available in India tomorrow under a special promotional offer for the auspicious Indian festival of Diwali.  Stay tuned to modu to hear more about our future launches.

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modu Takes Off! Next Stop, The Philippines.

Globe President and modu CEOGlobe Telecom President and CEO Ernest L. Cu (right) and modu founder and CEO Dov Moran show off the world’s lightest phone, exclusively available from Globe.

modu’s recent soft launch took off without a hitch and we’re now in full swing on international shores. We’re excited to announce that Globe Telecom, the second largest telecommunications company in the Philippines will be selling the modu device through Lynk Communications.

Media folks and bloggers were on scene and in fashion at Paul Smith in Greenbelt 5, to witness the launch and give their initial thoughts on the modu / fashion mix. We’re really glad you made it!

Here’s what Lauren from ukaymanila.com had to say about modu. “What I like about the modu is that the bare unit is pared down to the most basic mobile phone features – you can call text, listen to music, and use its 2GB internal memory as a storage device.”

Another great post comes from Liz over on projectvanity.i.ph who said. “I think someone was thinking of me in making the modu.”

New to the whole modu concept? modu is touted as the world’s lightest fully-functional phone by the Guinness Book of World Records; however device is more than just merely record-breaking. Unlike the average mobile phone, which comes with a standard feature set, the modu’s looks and features can be completely customized according to your needs, preferences, and lifestyle.

Once you’ve unboxed modu, you can connect it straight to your pc and load it up with your own media, so that you can show it off to your friends with all the interesting pics and music already on it.

Starting September 18, the modu phone will be made available exclusively from Globe for as low as P7,999 with a Globe Tattoo prepaid kit. Each prepaid kit comes with one free modu express jacket and a year’s supply of immortaltxt. You can also avail of the modu phone through Globe’s post-paid plans. If you get the P500 plan the modu will cost you P7,999, but the modu comes for free if you get a Plan 1200 or higher.

Beer + Music + Meat, What else do you need?

Months of hard work finally lead up to our soft launch yesterday and we couldn’t be more proud. With countless interviews and meetings out of the way, it was high time to celebrate. And what better way to celebrate than an evening of friends, food and music 

The whole modu team cleared up their calendars and headed to Shuni Park, the location of a two thousand year old fortress and the perfect setting for a night of incredible wining and dining.

Here are a few scenes from the event

Photos: Oren Izrael 


Needless to say, it was a much needed evening to unwind and prepare for everything that’s coming up in the next few days and weeks. We also wanted to remind you that we’ll be posting a special URL very soon, where you’ll be able to get more details on how and where to purchase modu this Wednesday.

What a busy show

Another busy day at the modu hospitality suite and booth.

Highlights from the last 2 days

An interesting announcement:

modu and JBL team up to give high-fidelity music to mobile phone consumers with the first modu music  jacket

Dov spoke on Tuesday at one of the MWC sessions: “The new device Marketplace”  where the title of his PPT was: Device for all seasons – a modular approach to creating the ideal device:



Dov at MWC

Benny spoke at the GSMA 2009 Mobile Innovation Global Competition were we competed against 6 other finalists.  A company called, Cootekwon the championship title.  They developed a product called TouchPal which is a soft keyboard that provides better user experience in touchscreen mobile devices.

 Benny at MWC


Mobile Trends

earth20transparent12Our earth hosts 7 billion people and 3.8 billion active mobile phones.  Most of us upgrade our device every couple of years.  Each of us engages in a different personal relationship with our handheld. 

My parents regard it as a phone they carry in their pocket, plain and simple.  My co-workers write messages on their mobile device, and use it to manage their calendars. I use it to read the news. Generation Y and cultures in the Far East use it heavily for rich media, music, games, digital paymentsinfotainment and entertainment.  We can only begin to imagine how Generation Z will integrate the telecom gadgets of the future into their lives. 

Together with you, every month or two I will use this blog as a platform to explore global, local and glocal trends in the mobile space. 

We will take a look at various aspects of cell phone usage, including:

·         Countries and People: Cell phones in much of the West have penetrated over 100% of potential users.  Less developed locales often rely on mobile networks more than land lines, adding millions of new cellular subscribers monthly.  The average age of people using mobile devices decreases daily.  Who and where are the end users?  How are they changing?

·         Cell Phones and Mobile Media: Is the mobile phone on its way to becoming our personal television set?  Will advertisers soon recognize the mobile phone as the next Internet?

·         Cell Phones and Entertainment:  Music, movies, books, news items, games, social interaction, hospitality and sports.    How can the mobile phone further enhance the way we inform and entertain ourselves, and enjoy leisurely activities? 


·         Cell Phones and Transportation:  Can your cell phone drive your car?  Manage your use of public transportation?  Encourage you to walk? Tell you where to go?


 ·         Cell Phones and Electronic Payments:  Will I be able to leave my wallet at home, empty, and migrate my plastic cards to my phone?  Will I use it to pay merchants and peers, withdraw money from an ATM, conduct my personal business?  Will I receive shopping incentives on this electronic wallet?

·         Cell Phones and Personalized Software:  Some mobile platforms already allow users to choose from thousands of software applications.  How far will that go?  


·         Cell Phones and Personalized Hardware:  Will the trend towards personalized software extend to the shape, look, feel and hardware specs of each person’s device?  Like genomics, which seek to customize medicines to each patient’s genetic code, will mobile phone manufacturers do the same to suit their end users’ preferences?


·         Cell Phones and Human Behavior:  Will the features in your phone change the way you go about your life?  And how will your daily habits impact the design of cell phones of the future?

·        Cell Phones and Humanity:  Can mobile phones fight world poverty?  Some people think so.  And how can we minimize their harm to our environment?


 ·         Cell Phones and Ice Cream:  Can our mobile phone feed us ice cream?  Or replace our schools?  Or decide how to furnish our houses?  What outrageous concepts, currently unfathomable, could become the cell phone feature of the day a few short years from now?

·         Cell Phones and Medicine:  Will you carry your medical records in your phone?

·         Making Money: On each of these topics, can mobile network operators and device manufacturers deliver enough value to end users to create sustainable, profitable business models? 


Discover new directions in the mobile world.  Share your thoughts.  Perhaps we can start a new mobile trend or two of our own. 

Oded Salomy

Director of Corporate Development, moduTM


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