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Things You Can Only Do with the Smallest Phone

Have you ever felt uncomfortable texting while at the dinner table? You have probably experienced an excruciatingly long and boring dinner where all you want to do is text a friend. However, you also probably (well, maybe) resisted the urge to text under the table, so you wouldn’t be rude to the others around you. Well, discreetly texting is made easy with the modu T. With such a small phone, it is easy to hide your phone under table. You do not have to worry about being impolite – just type away and fear no more. This is one of many things that you can do only with the all-new modu T!

As you may know by now, the modu T was recently recognized as the lightest touch phone by Guinness World Records™. For any strenuous activity, the modu T is the phone to have. When hiking and skiing, you want to be as lightweight as possible. There’s no point in wasting any energy by carrying a heavy phone.

Being so light isn’t the only reason that a phone like this is easy to carry around. At 76 x 46.5 x 11 millimeters, the modu T is tiny. Guys always want more space in their pockets. With such a small phone, you can always fit that pack of gum. Moreover, girls hate having to carry large handbags or purses. The only necessary items in a pocketbook are a little money and a cell phone. With a phone as small as the modu T, you can carry your phone in your change purse. Say goodbye to the days of schlepping with a big bag!

A phone this small and this light has another obvious use: long toss. I have always wanted to throw a ball 100 meters, but could never find a ball that would go that far. Well, the modu T makes my dream possible and can make all of yours a reality. As the most versatile phone, the modu T can do just about anything you want it to.

What else can you do with the world’s lightest touch phone? Check out our Facebook page and share your thoughts.

modu T prespective


Mobile Trends

earth20transparent12Our earth hosts 7 billion people and 3.8 billion active mobile phones.  Most of us upgrade our device every couple of years.  Each of us engages in a different personal relationship with our handheld. 

My parents regard it as a phone they carry in their pocket, plain and simple.  My co-workers write messages on their mobile device, and use it to manage their calendars. I use it to read the news. Generation Y and cultures in the Far East use it heavily for rich media, music, games, digital paymentsinfotainment and entertainment.  We can only begin to imagine how Generation Z will integrate the telecom gadgets of the future into their lives. 

Together with you, every month or two I will use this blog as a platform to explore global, local and glocal trends in the mobile space. 

We will take a look at various aspects of cell phone usage, including:

·         Countries and People: Cell phones in much of the West have penetrated over 100% of potential users.  Less developed locales often rely on mobile networks more than land lines, adding millions of new cellular subscribers monthly.  The average age of people using mobile devices decreases daily.  Who and where are the end users?  How are they changing?

·         Cell Phones and Mobile Media: Is the mobile phone on its way to becoming our personal television set?  Will advertisers soon recognize the mobile phone as the next Internet?

·         Cell Phones and Entertainment:  Music, movies, books, news items, games, social interaction, hospitality and sports.    How can the mobile phone further enhance the way we inform and entertain ourselves, and enjoy leisurely activities? 


·         Cell Phones and Transportation:  Can your cell phone drive your car?  Manage your use of public transportation?  Encourage you to walk? Tell you where to go?


 ·         Cell Phones and Electronic Payments:  Will I be able to leave my wallet at home, empty, and migrate my plastic cards to my phone?  Will I use it to pay merchants and peers, withdraw money from an ATM, conduct my personal business?  Will I receive shopping incentives on this electronic wallet?

·         Cell Phones and Personalized Software:  Some mobile platforms already allow users to choose from thousands of software applications.  How far will that go?  


·         Cell Phones and Personalized Hardware:  Will the trend towards personalized software extend to the shape, look, feel and hardware specs of each person’s device?  Like genomics, which seek to customize medicines to each patient’s genetic code, will mobile phone manufacturers do the same to suit their end users’ preferences?


·         Cell Phones and Human Behavior:  Will the features in your phone change the way you go about your life?  And how will your daily habits impact the design of cell phones of the future?

·        Cell Phones and Humanity:  Can mobile phones fight world poverty?  Some people think so.  And how can we minimize their harm to our environment?


 ·         Cell Phones and Ice Cream:  Can our mobile phone feed us ice cream?  Or replace our schools?  Or decide how to furnish our houses?  What outrageous concepts, currently unfathomable, could become the cell phone feature of the day a few short years from now?

·         Cell Phones and Medicine:  Will you carry your medical records in your phone?

·         Making Money: On each of these topics, can mobile network operators and device manufacturers deliver enough value to end users to create sustainable, profitable business models? 


Discover new directions in the mobile world.  Share your thoughts.  Perhaps we can start a new mobile trend or two of our own. 

Oded Salomy

Director of Corporate Development, moduTM


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It’s all about personalization

In the world of personalization of applications and content, modu is presenting a different paradigm where each and every user can select one’s own device according to the preferences, the activity or the life style.

modu platform enables partners from other arenas to enter the mobile world; using the core modu phone inside a consumer electronic device enabling mobile services, personal content and connectivity.

The best technology is invisible

Does the name Dr. Martin Cooper rings a bell to anyone? I think I can safely assume that most people will say…. well, no.

Martin Cooper

Martin Cooper

Interestingly enough, Dr. Martin Cooper, Executive Chairman and Founder of ArrayComm, is considered the inventor of the mobile device. What’s even more interesting, is his recent keynote address at the Embedded Systems Conference in Boston, where he presented his view about the current wireless industry, and its’ main apparent failures.  I would like to focus on 2 of them.

First, mobile phones are still used 70% of the time today to talk and listen. Then for text messages (SMS) and way behind reside the e-mail and other applications which serve relatively tiny world segments. Still, we – as consumers – are constantly surrounded with marketing promotions urging us to purchase expensive high speed data services, which most of us hardly use.

Second, Cooper claims that convergence simply doesn’t make sense. Several highly-optimized devices, focused on specific functions / needs, are far better than cramming all of them into one single do-it-all device.  He himself, by the way, uses a Jitterbug phone – one of the simplest mobile phones today, which is targeted for seniors, offerings big keys, no menus and only incoming & outgoing calls.

Sounds familiar?… J

It seems that the concept of “divide and conquer”, or in other words – identifying different users’ needs, goals and contexts of use, and tailoring the optimal solution & experience to fit them, is starting to sink in.

Nokia N79

Nokia N79

In fact, even Nokia, the undisputed ‘all-in-one’ industry leader, seems to start feeling the wind of change.  Their new N79 (AKA- clever chameleon) offers a nice visual feature – Changing the battery cover, automatically changes the display theme accordingly, to match the overall look & feel.  

This chameleon feature is still very far from modu’s vision (as also indicated in the article itself), but it does show first signs of challenging current perceptions.

And just to summarize, I would like to cite Dr. Cooper’s final comment at the conference: “the best technology is invisible”. I couldn’t agree more. Especially when it comes hand-in-hand with putting the spotlight on the users. us.

modu Featured on TheMediaLine.org

Back in Mid-May, I wrote about my attendance at the Presidents Conference that took place in Jerusalem – modu at the Presidential Conference. While at the event, I was interviewed by www.themedialine.org demoing modu. Here’s the final version of the edited video. I may have a career ahead of me as a hand model J

Creativity that makes a difference

Lunar Design a leader in consumer, technology and medical product design announced today its collaboration with the latest innovator in the mobile phone industry, modu.

Lunar Design’s credentials include designs for leading innovators, such as Apple, SanDisk, Hewlett Packard and Oral B. Lunar along with the modu design team have given shape to the modu vision.

Lunar’s challenge was to create a design that expresses modu’s differences. “The modu is the core component of an ecosystem. Rather than just design a shrunken mobile phone, we wanted to create a memorable and jewel-like symbol for modu,” said John Edson, Lunar Design president. “The phone is crafted from super durable stainless steel, and visually it has what we call ‘thumbnail equity,’ i.e. the simple form and domino dot pattern are still recognizable from a distance.”

Lunar designed some of the first fashionable jackets announced in conjunction with February’s Mobile World Congress in Barcelona, Spain: a set of music jackets and an entertainment jacket. For these products, Lunar extended the symbol of the modu into products that are designed to appeal to the edgy young and hip market.

You can read more about Lunar and modu in the official PR released today