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The Most Important Factor in Choosing a Mobile Phone

We’ve all heard the saying, “It’s not where you’re from, but how you come.” We’ve also heard, “It’s not what you do, but how you do it” and, “It’s not whether you win or lose, it’s how you play the game.” (Get the idea?)

A similar point can be made for mobile phones: “It’s not what you have, it’s how you use it.”

When purchasing a mobile phone, or anything for that matter, people are easily distracted by a product’s less important attributes. Whether it’s because of the color, a slight price difference, or gimmicks and accessories they’ll never use, many people often make their purchasing decisions for the wrong reasons.modu T prespective

These days, purchasing a mobile phone is one of the most personal and significant lifestyle choices you can make. Not only will your phone be your best friend for the next one to three years, but there are also so many phones (and accessories and carriers and plans) to choose from. Accordingly, your main concern when buying a mobile phone should be how you plan to use it. After all, that’s why you’re buying it in the first place… to use it.

What you really want in a phone is ease of use, handy features and great value for your money. That’s why it’s important to do a little personal research – to figure out what matters to you – before you rush out to buy the latest phone out there.

So, when buying a phone, the primary thing to ask yourself is how you’ll use it.

How will it complement your lifestyle?

Battery: If you’re always using your phone on-the-go and can’t be tied down to the nearest power outlet, consider a phone with lasting battery life and a short charge time.

Size: If you don’t have much pocket-space in your pants, don’t carry a purse or need to keep your phone on your body while exercising or playing sports, you’ll probably want a very small phone that can fit in various small pockets without bulking them up or bouncing around in them.

Texting: If your main reason for having a mobile phone is to text all day and night, you’ll save a lot of time (or waste a lot more, depending on how you look at it) by choosing a phone that’s quickest to type on. Some may opt for a slide-out QWERTY keyboard while others are remarkably nimble on a touch screen (which typically makes for a smaller phone and more spacious display area).

Camera: Do you take lots of photos with your phone? If you treasure your photos, don’t even think twice: make sure your camera resolution is at least 3.2 megapixels, if not higher.

Multimedia: If you’re planning to use your mobile phone as a multimedia and social networking hub, make sure you go for something that’s fast, easy-to-use and offers a range of features like data connectivity, applications and the ability to interface with other devices.

Price: Finally, how much you’re willing to spend on a mobile phone can often point you in the right direction. But keep in mind that the price you spend on it typically pales in comparison to the amount you’ll spend on monthly phone and data charges. So choose wisely before getting locked into a long-term contract with your mobile carrier.

In short, make sure to consider how you’ll use your phone, where you’ll use it, when you’ll use it, and how you expect it to make your life easier, more productive and more fun.

And here’s a question for you: Have you ever made the mistake of buying a phone while overlooking one important feature (or lack thereof)? What happened… did you end up having to take it back?


Mobile Trends

earth20transparent12Our earth hosts 7 billion people and 3.8 billion active mobile phones.  Most of us upgrade our device every couple of years.  Each of us engages in a different personal relationship with our handheld. 

My parents regard it as a phone they carry in their pocket, plain and simple.  My co-workers write messages on their mobile device, and use it to manage their calendars. I use it to read the news. Generation Y and cultures in the Far East use it heavily for rich media, music, games, digital paymentsinfotainment and entertainment.  We can only begin to imagine how Generation Z will integrate the telecom gadgets of the future into their lives. 

Together with you, every month or two I will use this blog as a platform to explore global, local and glocal trends in the mobile space. 

We will take a look at various aspects of cell phone usage, including:

·         Countries and People: Cell phones in much of the West have penetrated over 100% of potential users.  Less developed locales often rely on mobile networks more than land lines, adding millions of new cellular subscribers monthly.  The average age of people using mobile devices decreases daily.  Who and where are the end users?  How are they changing?

·         Cell Phones and Mobile Media: Is the mobile phone on its way to becoming our personal television set?  Will advertisers soon recognize the mobile phone as the next Internet?

·         Cell Phones and Entertainment:  Music, movies, books, news items, games, social interaction, hospitality and sports.    How can the mobile phone further enhance the way we inform and entertain ourselves, and enjoy leisurely activities? 


·         Cell Phones and Transportation:  Can your cell phone drive your car?  Manage your use of public transportation?  Encourage you to walk? Tell you where to go?


 ·         Cell Phones and Electronic Payments:  Will I be able to leave my wallet at home, empty, and migrate my plastic cards to my phone?  Will I use it to pay merchants and peers, withdraw money from an ATM, conduct my personal business?  Will I receive shopping incentives on this electronic wallet?

·         Cell Phones and Personalized Software:  Some mobile platforms already allow users to choose from thousands of software applications.  How far will that go?  


·         Cell Phones and Personalized Hardware:  Will the trend towards personalized software extend to the shape, look, feel and hardware specs of each person’s device?  Like genomics, which seek to customize medicines to each patient’s genetic code, will mobile phone manufacturers do the same to suit their end users’ preferences?


·         Cell Phones and Human Behavior:  Will the features in your phone change the way you go about your life?  And how will your daily habits impact the design of cell phones of the future?

·        Cell Phones and Humanity:  Can mobile phones fight world poverty?  Some people think so.  And how can we minimize their harm to our environment?


 ·         Cell Phones and Ice Cream:  Can our mobile phone feed us ice cream?  Or replace our schools?  Or decide how to furnish our houses?  What outrageous concepts, currently unfathomable, could become the cell phone feature of the day a few short years from now?

·         Cell Phones and Medicine:  Will you carry your medical records in your phone?

·         Making Money: On each of these topics, can mobile network operators and device manufacturers deliver enough value to end users to create sustainable, profitable business models? 


Discover new directions in the mobile world.  Share your thoughts.  Perhaps we can start a new mobile trend or two of our own. 

Oded Salomy

Director of Corporate Development, moduTM


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