Highlights of Globes Telecom and Marketing Conference

Here are a few highlights that stood out from the Globes Telecom and Marketing Event which I attended along with Hila, modu Marcom Manager. It was a packed event to say the least with big presenters during the day’s scheduled sessions.

9:00 – 11:00 Opening speeches – The revolution ahead.

Bob Garfield writer of “Ad Review” TV-commercial criticism feature in Advertising Age gave the event an opening presentation which focused on how traditional media is doomed.
He presented the 1st video ever to be on MTV – Video killed the radio start, and today, online video is killing TV. Consumers now mostly trust each other when deciding on purchasing a product; they are much smarter and better equipped in making an educated decision through the big name review sites. He cautioned big brands, if you don’t like change; they’re going to like irrelevance a whole lot less…

13:00 – 14:00 Risk management in a creative environment.

Professor Christopher Loch of the Insead business school was the Guest speaker.
Professor Loch explained that Risk Management is part creativity. Multiple ideas should be available in order to have a fast iteration process. Try ideas, if they don’t work, do it quickly and move on to the next idea, however they should all be consistent with the main workflow.

Zack Weisfeld modu’s VP Marketing was in the panel. Zack talked about the consumer marketing team’s role in minimizing risk by understanding user segmentation down to a very detailed level. He also mentioned the extensive work with the world wide focus groups so that modu offers a product that fits the consumer specific demands.

Lots of fantastic advice given thought the presentations and panels. I was live twittering at the event, follow my twitter feed for regular updates for updates from shows we’ll be attending!

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One Response

  1. Nice writing style. I look forward to reading more in the future.

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