Introduction to Innovation

Lately there’s been a fantastic article running around the office, the article is from an interview conducted with Chris Heatherly, vice president of technology and innovation, Disney Consumer Products, The Walt Disney Co.

Anyone who’s involved in the development of consumer products should take a read.

How do you define “innovation”?

My favorite quote about innovation is one where Steve Jobs was asked how they systematize innovation at Apple and he said “We don’t. We hire good people.” I think a lot of talk about innovation amounts to a lot of dancing about architecture. People get caught up in trying to have an innovative “process” instead of having their values where they should be–making great product. To borrow from James Carville, “It’s the product, stupid!” Who cares what your process is? It’s what you put out there that matters.

Read full article…

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